Bridge the Communication Gap (Podcast)


Pamela’s Podcast, June 22, 2016

On this episode of The Beacon Podcast, Dr. Pamela Barden, a well-respected 35-year successful fundraising executive, is interviewed by Lighthouse Counsel President Jeff Jowdy to discuss communications in fundraising.

Pamela addresses some of the most critical issues when it comes to communications, including:

  • What is the number one job of fundraising communications?
  • What are the three most important things that we need to communicate in fundraising messaging?
  • How do we communicate with different generations?
  • How often should a nonprofit be communicating with its donors?

Grasping the role of fundraising communications and how and when to deploy it are necessary components of nonprofit success. “It’s not enough anymore to just send out a direct mail letter and hope for the best,” Pamela says. Listen to this episode as she explains what she’s learned over her impressive career.

Author: PJBarden

With a professional career in strategic fundraising that spans more than 35 years, Pamela brings a wealth of experience and knowledge to working with nonprofit organizations. She specializes in writing fundraising copy, grant proposals, P.R. materials, instructional articles and blog entries, as well as developing and executing fundraising strategy for her clients. Pamela is a Certified Fundraising Executive (CFRE); an instructor for UCLA Extension School’s Fundraising Certification Program and the University of La Verne, College of Business and Public Management; a frequent webinar speaker; and author of two online courses for UCLA Extension. Pamela earned a Doctorate of Business Administration in 2015; her doctoral project (dissertation) was entitled “Nonprofit Organizations’ Awareness of and Preparation for Legislation, Regulation, and Increasing Scrutiny.” She is a past winner of a Gold Award for Fundraising Excellence and an ECHO Award from DMA; recipient of a Distinguished Instructors Award from UCLA Extension; a weekly columnist for NonprofitPRO (formerly Fundraising Success); and a monthly contributor to Blackbaud’s blog, npEngage.

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